Francisco Nazar

Head of Omnichannel Marketing

The Wheels of Happiness Foundation

Francisco Nazar is a global Marketing, Communications and Customer Experience (CX) Business Leader with in-depth experience developed in international markets. He held leadership roles building high-performance teams, turning insights and data into actionable plans (B2B/B2C) to enable change, build brand preference, seamless CXs and business growth - on local, regional and global stages. Nazar is currently the Head of Omnichannel Marketing for The Wheels of Happiness Foundation providing purpose to his passion for Multicultural consumers, strategy, branding, omnichannel marketing, digital and social media. Prior to this role he worked for Kimberly-Clark Professional, Cox Media Group (AJC/Mundo Hispanico), Relebrand, Zurich Financial Services, Acceleration eMarketing (Wunderman WPP), Despegar and T-Mobile in different Multicultural marketing roles catering the Anglo, Hispanic, African, Arabic and Asian-American segments in APAC, EMEA, North and Latin America. 
Francisco Nazar worked with various multi-industry brand advertisers including Pfizer, GSK, Boehringer Ingelheim, Colgate, Safeway, Anthem, Aetna, Centene, Nestlé, Unilever or Clorox; and partnered with consulting, research, advertising, media, PR, sports, digital, CX and shopper marketing vendors such as GLG, Burson-Marsteller, BBDO , Grey Global (WPP), Visual Latina, AccentMarketing, Acento Advertising, The Vidal Partnership, IPG Mediabrands, Havas, Zenith Media, IPSOS, The X and Medallia. Nazar has an equivalent of a Bachelor’s Degree in Business Administration with a major in Marketing and studied a Master's Degree in Business and Technology at the Universidad de San Andrés School of Business. He also completed a Professional Digital Marketing Certification and a Consumer Marketing Strategy Program from the Kellogg School of Management and is attending a Master’s Degree in Pharmaceutical Marketing at the Universidad de San Pablo CEU from Spain.

Skills

  • Content Marketing
  • SEO / SEM
  • Social Media
  • Email Marketing
  • Online Video
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Demand Generation
  • Lead Generation
  • Sales Enablement
  • Event & Experiential Marketing
  • Alignment & Integration
  • ROI
  • Automation
  • Campaign Management
  • CRM
  • CMO - CIO Alignment
  • Content Management
  • Advertising
  • Brand Awareness
  • Media Mix
  • Marketing Talent
  • Corporate Culture
  • Role of CMO
  • Cross Functional Alignment
  • CX Mapping
  • Customer Satisfaction
  • CX Strategy
  • eCommerce
  • Retail Marketing
  • Customer Behavior
  • Social Advertising
  • Mobile Advertising
  • Online Advertising
  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Agencies & Partners
  • Analytics
  • Attribution
  • Customer Insights
  • Segmentation
  • Global Trends
  • North America
  • Latin America
  • Global Expansion
  • Brand Strategy
  • Customer Engagement
  • Digital Marketing
  • Marketing Innovation
  • Emerging Markets
  • Mobile Marketing
  • Internet Marketing
  • Marketing Operations
  • Demographics Segmentation

Interests

  • Mobile Trends
  • Mobile Devices
  • Internet of Things
  • Content Marketing
  • SEO / SEM
  • Social Media
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Lead Generation
  • Sales Enablement
  • Marketing Performance
  • Measures & Metrics
  • ROI
  • Automation
  • CRM
  • CMO - CIO Alignment
  • Marketing Talent
  • Corporate Culture
  • Role of CMO
  • Cross Functional Alignment
  • CX Mapping
  • Personalization
  • Customer Satisfaction
  • CX Strategy
  • CX Trends
  • CX Technologies
  • eCommerce
  • Loyalty Programs
  • Customer Behavior
  • Social Advertising
  • Mobile Advertising
  • Online Advertising
  • Business Intelligence
  • MarTech Trends
  • Technology Budget
  • Analytics
  • Attribution
  • Customer Insights
  • Segmentation
  • Global Trends
  • North America
  • Europe
  • Latin America
  • Global Expansion
  • Customer Engagement
  • Digital Marketing
  • Marketing Innovation
  • Neuromarketing
  • Direct Marketing
  • Emerging Markets
  • Mobile Marketing
  • Internet Marketing
  • Marketing Operations
  • Demographics Segmentation
  • Market Intelligence Resources
  • Artificial Intelligence