BIO
Francisco Nazar is a growth-mindset and customer-driven multicultural executive with in-depth experience building brand preference and enabling business impact. He integrates global business strategies, research and analytics, value proposition, branding, omnichannel marketing, sales, and CX to drive sales funnel engagement and CLTV growth developed in international markets.
He held leadership roles in building high-performance teams, turning insights and data into actionable plans (B2B/B2C) to enable change, build brand preference, seamless customer experiences, and business growth - on local, regional and global stages.
Nazar is currently the Omnichannel CX Chapter Lead (Latam) for Roche International. Prior to this role he worked for Kimberly-Clark Professional, Cox Media Group (AJC/Mundo Hispanico), Zurich Financial Services, Acceleration eMarketing (Wunderman WPP), Despegar and T-Mobile in different Multicultural marketing roles catering the Anglo, Hispanic, African, Arabic and Asian-American segments in APAC, EMEA, North and Latin America.
Francisco Nazar worked with various multi-industry brand advertisers including Roche, Pfizer, Regeneron, GlaxoSmithKline (GSK), Boehringer Ingelheim, Colgate, Natura Cosmetics, CVS, Walgreens, Safeway, Amerigroup Anthem, Aetna, Clorox, Unilever, Kimberly-Clark and Nestlé.
He evaluated, selected, and worked with (or at) consulting, research, advertising, media, PR, sports, digital, CX and shopper marketing vendors such as Burson-Marsteller, BBDO, Grey Global (WPP), McCann, Di Paola Latina, Visual Latina, Acento Advertising, The Vidal Partnership, IPG Mediabrands, Havas, Zenith Media, IPSOS, The X, Qualtrics and Medallia.
Nazar has an equivalent of a Bachelor’s Degree in Business Administration with a major in Marketing and studied a Master's Degree in Business and Technology at the Universidad de San Andrés School of Business. He also completed a Professional Digital Marketing Certification and the Executive Scholar Certificate (Marketing & Sales) from the Kellogg School of Management, and the Master’s Degree in Pharmaceutical Marketing at the Universidad de San Pablo CEU from Spain.