Global Digital Transformation & Change Management Leader
Francisco Nazar is a global Business Customer Experience and Marketing Communications Leader with 20+ years of successful business experience developed in international markets across the world. He held leadership roles building high-performance teams, turning insights and data into actionable plans (B2B/B2C) to enable change, transformation, brand preference, seamless customer experiences and business growth -on local, regional and global stages- with a clear and shared end-to-end value proposition and vision approach, to meet or exceed original goals.
Serving as the Global Digital Transformation & Change Management Leader with the Kimberly-Clark Professional Global Customer Experience team, Francisco gives purpose to his passion for people, consumers, strategy, communications, marketing, technology and digital transformation to build greater brand affinity, acquisition and CLTV. Prior to that he has led Multimedia Sales efforts for the formerly COX ENTERPRISES-owned with COX MEDIA GROUP selling print advertising, events, sponsorships, SEO/SEM, digital, native content and social media solutions.
Prior to joining Cox, he served as VP, Business Marketing Strategist at RELEBRAND agency developing new business and providing strategic thinking and marketing innovation in North and Latin America. His international experience includes his role as Director of Marketing and Corporate Communications for Zurich Financial Services, leading the customer experience (NPS VoC) and research, marketing, corporate communications and community involvement strategies for the global insurance company and as a Board member in Argentina. Before Zurich, he opened and ran Acceleration eMarketing (WPP) -Wunderman Group’s Center of Excellence in Buenos Aires as Managing Director- providing web analytics, digital ad operations, paid search and email marketing services to advertisers in North and South America.
As VP of Marketing and Communications he launched Viajo.com in the US and Latin America (now part of Despegar.com, the largest regional OTA). He worked for Sprint and Nextel in different marketing management roles catering to Hispanic, African, Arabic and Asian-American multicultural segments in the US market and in Argentina. Francisco worked with various multi-industry brand advertisers and managed research, advertising, media, PR, sports, digital, CX and shopper marketing vendors including Burson-Marsteller, BBDO, Grey Global (WPP), Visual Latina, Accent Marketing, Acento Advertising, The Vidal Partnership, IPG Mediabrands, Havas, Zenith Media, IPSOS, Medallia, Latin 3, M8, HSBC Group, Citi, Bank of America, Nestle, Unilever, Clorox, Mumm, Atlanta United FC, MetroPCS, Nissan and Volkswagen.
Francisco attended a Master's Degree in Business and Technology at UdeSA School of Business (Buenos Aires, Argentina) and the Digital Marketing Certificate Program from AMDIA AMBA Online Marketing Latam (Buenos Aires, Argentina). He also completed a Consumer Marketing Strategy Program from the Kellogg Graduate School of Management (Northwestern University).
Francisco Nazar is part of the Cultivating Hispanic Leadership Class of 2018 with the Georgia Hispanic Chamber of Commerce and the University of Georgia’s J.W. Fanning Institute for Leadership Development. He has also been part of the Executive Committee in the Argentinean Marketing Association and served pro-bono in similar capacities for several not-for-profit organizations.
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