Head of Omnichannel Marketing
The Wheels of Happiness Foundation
Francisco Nazar is a global Marketing, Communications and Customer Experience (CX) Business Leader with in-depth experience developed in international markets. He held leadership roles building high-performance teams, turning insights and data into actionable plans (B2B/B2C) to enable change, build brand preference, seamless CXs and business growth - on local, regional and global stages. Nazar is currently the Head of Omnichannel Marketing for The Wheels of Happiness Foundation providing purpose to his passion for Multicultural consumers, strategy, branding, omnichannel marketing, digital and social media. Prior to this role he worked for Kimberly-Clark Professional, Cox Media Group (AJC/Mundo Hispanico), Relebrand, Zurich Financial Services, Acceleration eMarketing (Wunderman WPP), Despegar and T-Mobile in different Multicultural marketing roles catering the Anglo, Hispanic, African, Arabic and Asian-American segments in APAC, EMEA, North and Latin America.
Francisco Nazar worked with various multi-industry brand advertisers including Pfizer, GSK, Boehringer Ingelheim, Colgate, Safeway, Anthem, Aetna, Centene, Nestlé, Unilever or Clorox; and partnered with consulting, research, advertising, media, PR, sports, digital, CX and shopper marketing vendors such as GLG, Burson-Marsteller, BBDO , Grey Global (WPP), Visual Latina, AccentMarketing, Acento Advertising, The Vidal Partnership, IPG Mediabrands, Havas, Zenith Media, IPSOS, The X and Medallia. Nazar has an equivalent of a Bachelor’s Degree in Business Administration with a major in Marketing and studied a Master's Degree in Business and Technology at the Universidad de San Andrés School of Business. He also completed a Consumer Marketing Strategy Program from the Kellogg Graduate School of Management and is attending a Master’s Degree in Pharmaceutical Marketing at the Universidad de San Pablo CEU from Spain.
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