An experienced B2B marketer, Nicole Worthington currently heads up Marketing & Communications for JLL in Asia Pacific where she has built up a multi-skilled, high performance regional team and leads in the development of key strategies which drive the firm’s branding, marketing and communications across 14 markets. Part of the global marketing leadership team, she also plays a key role in the business, sitting on the global boards for the company’s Hotels & Hospitality and Capital Markets businesses. Nicole has an entrepreneurial background, establishing and running a successful marketing and distribution business in Europe before moving to Singapore. Always in search of new ways to innovate in marketing and challenge communication norms, Nicole has a contagious passion for content marketing.