Barbara Glasser is an award-winning marketing executive with proven success at world-class financial brands. She currently is Chief Marketing Officer for Santander Bank. Prior to her joining Santander, Barbara worked for TD Bank Group at their corporate headquarters in Toronto, Canada. While there she led marketing for TD’s Canadian Retail Bank Savings & Investing, TD Waterhouse Discount Brokerage, TD Wealth, TD Asset Management and TD Securities on an international basis. Prior to that, she was Managing Director, Global Head of Marketing for Citigroup's Smith Barney and Citi Private Bank businesses. While there she was named Marketer of the Year by the Financial Communications Society on behalf of her work for Smith Barney. Barbara has also held senior marketing roles at JPMorgan Chase and Merrill Lynch, but started her career at the former Shearson Lehman Brothers. What she does best is help organizations more effectively attract, retain and grow their customer bases by converting those customers into true brand advocates.