39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources More

Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty More

Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Reco More

Jul 16, 2020

Marketing Voice

New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story i More

Jul 15, 2020

Marketing Dive

The study's finding that marketers want to see improvements in content marketing measurement echoes separate research by The CMO Council tha More

Jul 6, 2020

New Kerala

The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based More

JOPARI SOLUTIONS

Tom Turi

Chief Sales and Marketing Officer

Jopari Solutions is excited to announce the addition of Tom Turi to its Executive Leadership team as Chief Sales and Mar...

BUFFALO WILD WINGS

Rita Patel

Chief Marketing Officer

Buffalo Wild Wings has named Rita Patel as chief marketing officer. Currently a vice president at Target leading brand management,...

MAVENLINK

Robert Pickell

Chief Marketing Officer

Mavenlink, the leading provider of cloud-based software for the modern services organization, announced Robert Pickell has been na...

FC PINZGAU

David Herman

Chief Marketing Officer

As CMO, Herman will be based in Austin, Texas and be responsible for the marketing efforts both in Austria and the United States, ...

CRYPTO.COM

Steven Kalifowitz

Chief Marketing Officer

Crypto.com announced it has named Steven Kalifowitz as Chief Marketing Officer. Kalifowitz brings more than two decades of ex...

CMO COUNCIL SUBSCRIPTIONS