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A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from the Chief Marketing Officer (CMO) Council and RedPoint Global. More

Media Village

If I’m an investor, the love for anything adtech-related has faded and I’m already looking to put my money anywhere else that makes sense. More

CMS Wire

Marketers are far less data-savvy than they may think. More

Chief Marketer

The growth of companies that market products to consumers is strikingly anemic compared to the mountains of dollars spent on marketing and advertising. More

Bulldog Reporter

Even though today’s omnichannel customers are more connected than ever before, many companies are failing to keep pace with their expectations for frictionless experiences, despite the multitude of data, analytics and engagement systems currently in place, according to new research from the CMO Council and RedPoint Global. More


Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face More

KO Marketing

Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. More

Marketing Directo

Aunque los consumidores están más conectados que nunca (y se mueven en varios canales simultáneamente), lo cierto es que los marketeros son incapaces (aún) de seguir la pista adecuadamente a sus comportamientos online y offline. More, IDG

New CMO Council study reveals execution gap as omni-channel customers look for more connected experiences More


Even though consumers are more connected than ever before, just 7 percent of marketers say they are able to deliver real time, data-driven engagements across both offline and digital touchpoints. More


Marketers' ability to engage connected consumers continues to lag, according to a survey by the CMO Council. More

Consultor IT

The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, despite having a plethora of data, analytics and engagement systems implemented. More

Marketing Charts

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54 percent of marketers responding to a new CMO Council survey. More


Customers are more connected than ever before, but companies are failing to keep pace with expectations for frictionless experiences. More


New research from the CMO Council and RedPoint Global finds that despite consumers being omnichannel and more connected than ever, the marketers surveyed feel like they’re failing to meet (let alone exceed) customer expectations. More

Mobile Advertising Watch

New research from the Chief Marketing Officer (CMO) Council and RedPoint Global reveals that—though today’s omni-channel customers are more connected than ever—too many organizations are failing to keep pace with customer expectations. More

Chief Marketer

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement. More

Loyalty 360

Everyone wants a more connected, more seamless customer experience. So many brands that Loyalty360 talks to daily want and aspire to this kind of simplicity and seamlessness. More