Maggie Chan Jones

Chief Marketing Officer, SAP

“Customer centricity has always been the anchor for marketing,” Jones says. “Nowadays, with all of the technologies at our fingertips, CMOs have much more insight into the customer journey. We have access to live data and can instantly understand whether or not we have a big hit on our hands. ... More


Chris Hummel

Senior Vice President and Chief Marketing Officer, United Rentals

Hummel explains that as the CMO, he must always be looking around the corner to see what’s ahead. For United Rentals, a very forward-thinking company, targeted digital engagement is vital for the success of its marketing tactics. In fact, Hummel’s role is so strongly geared toward digital engage... More

Related Reports

Report Media Coverage

Campaign US

Don't let technology distract you; put it to good use, says Deloitte's first CMO. More


Spotify booms, Snapchatters' habits and brand-safety concerns More


Stop marketing and start engaging. More

CMS Wire

It’s not surprising when you look at the current landscape of content management systems that many companies are reevaluating their use of web CMS technologies and experience platforms. More


According to a new report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. More

Globe Newswire

Donovan Neale-May, executive director of the Chief Marketing Officer (CMO) Council, has a reputation for straight talk as a thought leader. More

The Wall Street Journal

Many CMOs say they have primary responsibility for driving growth, but face challenges achieving this mandate, according to a new study. More