REPORT

SELECTED CONTENT FROM THE REPORT

Report Media Coverage

Forbes

A new CMO Council’s report in partnership with Deloitte points to mounting pressure in another key area that will impact the tenure of the CMO: Increased expectations of driving growth in today’s digitally driven marketplace. More

Bulldog Reporter

The new report, The CMO Shift to Gaining Business Lift, explores the evolving role of the CMO as a growth driver, change agent and customer experience advocate. More

CMO.com

Marketing chiefs need to get their hands “deeper in the business” if they want to meet their mission to build an organization, not just push out branding messages, according to a new report by the CMO Council. More

MediaPost

CMOs will take on more responsibility for driving company growth in 2017, but according to study findings released Tuesday, few are prepared to take that responsibility. More

The Wall Street Journal

CMOs are under increasing pressure to drive growth at their companies, yet many find they are not set up to succeed within their organizations. More

Yahoo

Far from being just a brand custodian, many chief marketing officers (CMOs) believe corporate leaders now expect them to have primary responsibility for growth strategies and revenue generation. More

KAIT8

Far from being just a brand custodian, many chief marketing officers (CMOs) believe corporate leaders now expect them to have primary responsibility for growth strategies and revenue generation. More

KOMarketing

New research indicates that CMOs have their own specific views on what pays off for their marketing teams in terms of strategy. In “The CMO Shift to Gaining Business Lift” report from the CMO Council and Deloitte, CMOs shared their thoughts on where their teams perform best and how they can improve. More

MarketingCharts

Marketing has high expectations as a growth driver among senior management and the board, according to a report [download page] from the CMO Council and Deloitte, which argues that the CMO is no longer tasked primarily with brand ambassadorship but rather with revenue generation and growth strategy. More

MediavataarMe

Far from being just a brand custodian, many chief marketing officers (CMOs) believe corporate leaders now expect them to have primary responsibility for growth strategies and revenue generation. However, many are challenged by the task of finding new routes to revenue, according to global research by the Chief Marketing Officer (CMO) Council and Deloitte. More

OnlineVideo.net

The chief marketing officer position is changing and expanding. It’s not just about brand promotion anymore. These days, CMOs are expected to champion growth strategies in their organizations and drive revenue. More

Diginomica

CMOs are in the middle of massive transition. The opportunity? Lead marketing into a key role championing customer experience. The danger? Get mired in operational duties – and left behind. Barb Mosher Zinck looks at a new CMO study, and shares the visions of leading CMOs. More

CMS Wire

Many CMOs do little outside of branding and campaign management and fail to drive revenue growth, a new survey suggests. More

Research-Live

US – Chief marketing officers (CMOs) believe their corporate leaders now expect them to have primary responsibility for growth strategies and revenue generation, according to a report from the CMO Council and Deloitte. More

Warc

There is an increasing expectation among the C suite that chief marketing officers (CMOs) will drive growth and create business value, but a new study suggests that CMOs themselves are uncertain as to how they can best deliver on this. More

The Wall Street Journal

Many CMOs say they have primary responsibility for driving growth, but face challenges achieving this mandate, according to a new study. More

Loyalty 360

A new report from The CMO Council titled “The CMO Shift to Gaining Business Lift,” focuses on the evolving role of the CMO as a growth driver, change agent, and customer experience advocate. More

Blockchain Age

That’s the conclusion of a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs that found many CMOs do little outside of branding and campaign management and fail to drive revenue growth. Read more. More

Diginomica

The CMO has the chance to lead the marketing team into a customer experience approach – a radically different outside-in pursuit. Or they can languish in operational tail-chasing. More

VentureBeat

A decade ago marketing leaders could be Don Draper. Today, the three-martini lunch and afternoon golf is off the table, and replacing it is an expectation that marketing will lead top-line revenue growth. More

Destination CRM Blog

Marketers are struggling to deliver a seamless omnichannel experience in both the digital and physical worlds, according to a study from the CMO Council. 38 percent of marketers surveyed reported that their digital strategies have yielded mixed results, while 49 percent said that alignment between online and offline channels is selective at best. More

Forbes

Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with.  Whatever it may be, it seems like the CMO position may be at a crossroad whereby it either needs to be redefined or eliminated. More

KoMarketing

New research indicates that CMOs have their own specific views on what pays off for their marketing teams in terms of strategy. In “The CMO Shift to Gaining Business Lift” report from the CMO Council and Deloitte, CMOs shared their thoughts on where their teams perform best and how they can improve. More

Oracle

According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion." More

Campaign US

The CMO is now expected to lead revenue growth by almost 70 percent of CEOs, according to a report entitled, Connected Interaction to Power Brand: How Marketing is Transforming to Create More Connected Customer Engagement by CMO Council and Deloitte. More

DMN News

The CMO is now expected to lead revenue growth by almost 70 percent of CEOs, according to a report entitled, Connected Interaction to Power Brand: How Marketing is Transforming to Create More Connected Customer Engagement by CMO Council and Deloitte. More

MLM Digest

According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion." More

Forbes

Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with.  Whatever it may be, it seems like the CMO position may be at a crossroad whereby it either needs to be redefined or eliminated. More

MarketingProfs

Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. More

IT Pro Marketing

When talking about digital marketing, eventually "digitization of marketing", it is becoming more common to mention CMO (Chief Marketing Officer). It was CIO (Chief Information Officer = Chief Information Officer) who had mainly appeared in discussion related to digitization so far. But now that role has the impression of moving to CMO. More

Globe Newswire

Donovan Neale-May, executive director of the Chief Marketing Officer (CMO) Council, has a reputation for straight talk as a thought leader. More

The Wall Street Journal

Many CMOs say they have primary responsibility for driving growth, but face challenges achieving this mandate, according to a new study. More