Program Details

The Marketing Supply Chain Institute

Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

Sponsors and Partners:

Overview

Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations. Based on the findings of the Marketing Supply Chain Institute study, Define Where To Streamline, marketers have yet to audit or map their own supply chain procedures to identify areas for improvement, even though many understand a streamlined process would bring greater savings, efficiency and an accelerated go-to-market strategy. Through the research, four key areas of challenge emerged: Management of Obsolescence and Print On Demand Strategy, Delivery of Customer Experience, Enhancing Improve Speed to Market, and Efficient Sales Enablement. Each of these areas will be explored in a series of papers from the Marketing Supply Chain Institute in a new program, Mapping+Tracking the Optimized Marketing Supply Chain.

Research: Survey & Reports

Report

Understanding the Critical Factors to Achieving Marketing Supply Chain Operational Effectiveness and Optimization

There is an epidemic that threatens the optimized Marketing Supply Chain. As Marketers seek to provide the most timely, fresh and of-the-moment content to customers and channel alike, old, over-ordered or un-utilized materials tend to be stored, destroyed or ignored, left to sit an occupy costly space in offices to warehouses. High levels of waste can generally be attributed to limited access to material utilization, a lack of visibility into the operational process, and a general lack of forecasting and operational rigor. All of these factors combine to create an epidemic of waste that can be More

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