For Cox Business, video provides an opportunity to interact with customers in a more entertaining and social way that allows them to develop an emotional connection.
"An important way that we’re using video is through customer testimonials, which is essentially digital word-of-mouth. It has proven to be a very powerful and effective form of engagement that we can put in front of our customers,” Majdi describes. For Cox, videos are an important part of the customer journey because they allow them to promote the brand, educate customers on products and services, and also engage them with a sense of personality. "I think the importance of video will continue to grow, and our challenge as marketers is to give people a visual of how our company and our products relate to them.”
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