How To Inspire Creativity and Innovation In Your Team
It’s not always easy to carry out creative and new ways to market a brand, but the rewards are worth it. Here are 5 ways the modern CMO can inspire creativity in their team.
With the digital disruption of business models, a CMO’s role is critical in consumer network orchestration & driving profitability.
Director & Head, U Associate, U Future Leaders & U Startups. Secretary, NTUC Membership Council
National Trade Unions Congress (Singapore)
CMOs are increasingly expected to drive growth. In our first investigation into marketers as growth-drivers in 2016, 68 percent of the marketing leaders surveyed saw themselves as growth leaders. They also revealed that senior management and the board held them accountable for growth, believing it w ... More
While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 p ... More