Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

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Tatiana-Vivienne Jouanneau

Marketing Transformation Officer & Global Head: Commercial Marketing, Logitech

Gaming became a mainstream for many mass brands, that entered electronic gaming and eSports space. More

POINT OF VIEW

Creative Recipes for Innovation

By Duncan Wardle

Create a culture of innovation and creativity within your organization. More >

CMO BLOG

How to Build Valuable, Resilient Brands

By Louise Burgers

Successful marketers constantly reposition brands for long-term growth. More >

Executive Perspective

Pieter de Villiers

CEO and Co-Founder, Clickatell

Donovan Neale-May talked with Pieter de Villiers on chat commerce and the rise of the conversationa More

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Johann Van Der Westhuizen

Co-Founder & CEO, uKnomi

The drive-thru channel at QSRs has been left behind in the race to digital transformation. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

CMO BLOG

How Security Helps Marketers Protect Your Brand

By Tom Kaneshige

Understand how marketing and security can redefine their working relationship to get ahead. More >

Executive Perspective

Aditi Uppal

Vice President, Digital Marketing and Demand Gen, Teradata

Marketing and security need to get ahead of risk by being proactive with new data sources. More

POINT OF VIEW

The Evolving Role of the CMO

By Helena Mah

Marketing is now a critical driver of business strategy, growth, and innovation. More >