Sujit Ganguli

Head of Marketing, ICICI Bank

ICICI Bank is the largest private-sector bank in India. They are among the most popular websites in India. About 30 percent of their customers engage with the bank online, making digital marketing a top priority. Sujit Ganguli, Head of Marketing, says this has led them to become much smarter and sha... More


Gaining Traction Through Each Customer Interaction

Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the CMO Council found that market ... More