Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Get to Know

Su-Ann Badenhorst

Marketing Lead, Deloitte Africa

Technology, and more specifically Generative AI, has taught us that we can never get too comfortable. More

CMO BLOG

HOW TO ROAR IN 2024: Undertake a Revenue Opportunity Assessment Review (ROAR)

By Donovan Neale-May

Nearly 70 percent of marketers say their organizations expect marketing to be the primary revenue driver and business growth architect. More >

CMO BLOG

The Ambition of ABM

By Tom Kaneshige

ABM comes with great expectations, but many marketers spend too much time scaling messages rather than customer data insights. More >

Executive Perspective

Clayton Rannard

Co-founder, Collabstr

The growing reliance of brands on influencers is evident in insights from the 2024 Influencer Report More

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Sharad Jain

Head eCommerce Product & Marketing - Appliances, Samsung India

The implementation of AI-enabled sharp targeting is expected to improve the efficacy of advertising investments. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

CMO BLOG

Experiential Impact Creates Customer Connection

By Louise Burgers

Experiential marketing builds loyal customer fan bases, driving long-term revenue growth and bolstering brand loyalty. More >

POINT OF VIEW

What Can Possibly Go Wrong? How to Manage Unpredictable Projects

By Anton Skornyavkov

Keeping critical tasks on track despite unexpected pitfalls, problems and anxieties. More >

POINT OF VIEW

Resolving Creative Training Void and Talent Gap

By Jillian Gibbs

Advertisers and marketers are increasingly reliant on visual content and there is a dangerous training void in the creative industry. More >