When Big Brands Fall, Big Dollars Follow
January 23, 2020 by Tom Kaneshige
In Tom Kaneshige's latest blog post, he addresses the slippery slope of diminishing brand value and the effect it has on a brand's worth. More >
With the digital disruption of business models, a CMO’s role is critical in consumer network orchestration & driving profitability.
Director & Head, U Associate, U Future Leaders & U Startups. Secretary, NTUC Membership Council
National Trade Unions Congress (Singapore)
Today’s digitally-connected consumer seeks more localized, personalized experiences that are relevant to their own cultural context and situation. Yet 73 percent of global marketers feel only partially prepared to deliver on those expectations. ... More
This is the first of what will be quarterly briefings from the CMO Council team, available exclusively for our premium members and library subscribers. As May marked the one-year anniversary of GDPR, this first exclusive cut investigates the impacts and ramifications of this regulatory event. ... More