EVENT

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

A Master Brand is defined as a singular, dominant brand that a firm embodies & projects over all its other brands. Master Brands typically appeal to a very wide set of consumers -- from premium to mass while constantly keeping in step, or just ahead of the ever-changing consumer. The Indian brandscape is going through an interesting phase with a healthy mix of popular international brands & local home grown brands emerging in every category. That is why Master Brands outlive time & are indexed only to an evolving market thus forcing a sense of re-evaluation upon themselves. These brands are the brands that are here to stay and stay for good. Master Brand Awards >>