EVENT

CMO Council Event

2012-06-19 16:00:00 2012-06-19 17:00:00 Webinar: Advancing and Amplifying Retention Marketing through Analytics and Insights Online CMO Council cmoteam@cmocouncil.org
JUN
19

Webinar: Advancing and Amplifying Retention Marketing through Analytics and Insights

June 19, 2012 - June 20, 2012
Online

Join the CMO Council and Pitney Bowes in the fourth installment of the Get Exact in How You Contact webinar series, as we guest host Comcast’s VP of Customer Retention & Loyalty Marketing, Phil Bellaria, as he talks about developing more targeted and effective retention marketing strategies while improving and enhancing the customer experience in various vertical industries. 

 

When: Tuesday, June 19, 2012 @ 11AM - 12PM PST / 2PM - 3PM EST

Where: Online

Speakers: Phil Bellaria, VP of Customer Retention & Loyalty Marketing (Comcast) & Patrick Surry, Group Solutions Officer of Customer Analytics (Pitney Bowes Software)

Cost: Complimentary

 

Topics will include:

  • Looking beyond the basics in targeting, segmentation and customer modeling
  • Applying robust insights to help minimize churn and maximize revenue opportunity
  • Best ways to apply sophisticated analytics to your customer retention strategies and improve the customer experience through connected channels and intelligence engagement