It is hard to believe the amazing changes that marketing has seen in the past five years. With the explosive rise of social media shaping how customers engage and communicate to the era of Big Data and the need to master new analytics and technologies, marketing looks very different than it did.
So what will marketing look like in another five years? And how are marketers setting skills, technologies and processes now to be prepared for the customer of 2018? Will more CMOs be CEO's? Will the role of the CMO continue to change? Or will a new role emerge…the Chief Digital Officer or the Chief Marketing Technologist?