EVENT

Webcast

2018-05-01 10:00:00 2018-05-01 11:00:00 America/Los_Angeles The State of Engagement: Bridging the Customer Journey Across Every Last Mile Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints. CMO Council cmoteam@cmocouncil.org
MAY
1

The State of Engagement: Bridging the Customer Journey Across Every Last Mile

May 1, 2018
10:00 AM Pacific Time / 1:00 PM Eastern Time
In Partnership with: RedPoint

Join us as we host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

Join Liz Miller, SVP of Marketing at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.