What will the next ‘big’ be?
This is the critical question being asked by investors and companies alike—and one of great interest to marketing executives as they help their organisations understand the fundamental shifts transforming business.
Take advantage of The CMO Council's special discount, and join The Economist for the fifth annual Innovation Forum. For this full-day conference, Economist editors will gather leaders of some of the world’s most successful companies to explore ideas that have the potential to change how we live and work. They will also be asking whether businesses are embracing an approach to innovation that is as robust and ambitious as it should be, including:
- How do leaders create a company-wide culture that rewards innovation?
- What are the most effective strategies to manage the real risks that accompany a focus on breakthrough products—the next ‘big’?
- Where are companies finding the funding for the innovation that will ensure their long-term survival and growth?
- In what ways is public policy limiting innovation and what solutions are available?
For innovation inspiration, learn from some of the world's most admired innovators.
Isabelle Olsson, Lead industrial designer for Google Glass, Google
Padmasree Warrior, Chief technology and strategy officer, Cisco Systems
Jeffrey J. Wilcox, Vice-president of engineering, Lockheed Martin
Abhi Ingle, Vice-president, ecosystem and innovation, AT&T Services
Save $400 with exclusive CMO Council discount code EMPEMCMO. Register here.