Enter the age of the “entrepreneurial CMO” – a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget.
The Economist Events’ The Big Rethink features the most entrepreneurial CMOs from Fortune 1000 companies and innovative startups, as well as visionaries and practitioners from the world’s leading advertising and marketing agencies. Join them and explore the ways that entrepreneurial CMOs are leveraging social, economic and technological upheavals to reinvent marketing for a new age.
Speakers on the day include experts from Facebook, Google, Microsoft, Mondelēz International, Travelex, Diageo, Intel, Havas Media and many more. They'll be talking frugal marketing, investing in startups, flexible teams, new frontiers in social advertising and the rise of CMO.
For more information or to book your place visit: www.thebigrethinklondon.economist.com, follow @EconomistEvents, #TheBigRethinkLon
Exclusive CMO Council offer – save 30% on event price, quote CMOC/DC when registering.