CMO Council Event
2011-06-08 16:00:00 2011-06-08 17:00:00 The 2011 Marketing Innovation Awards Gala Park Hyatt Aviara Resort, San Diego, CA CMO Council cmoteam@cmocouncil.orgJUN
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EVENT
The 2011 Marketing Innovation Awards Gala
June 8, 2011
Park Hyatt Aviara Resort, San Diego, CA
Marketers today are challenged more than ever to be on top of their game when it comes to embracing digital channels, technologies and devices for competitive advantage. Often, the brands that stand out and differentiate themselves are those that are able to seamlessly integrate multiple channels, leverage data insights and customer knowledge to deliver more personalized engagements, and drive demand for products or services with enabling solutions.
The inaugural awards ceremony will be held at the Merkle 2011 CRM Executive Summit in San Diego, Calif., the theme of which ties directly to the core message of these Innovation Awards, CRM 2.0: Optimizing Your Customer Portfolio.