EVENT

What is covered:

In an era of continuous disruption, it’s more important than ever for marketing’s data, analytics and insights systems to be adaptable and agile. It’s hard to create the right culture, tech, skillsets and high quality data, for generating insights to support decision making in volatile markets.

Is your business ready to make quick, informed decisions and course correction to gain competitive advantage?

Nearly half of top performing  marketers say their systems are extremely adaptable and agile, whereas only 11% of bottom performers say the same thing.

How do you ensure your data, analytics and insights systems can adapt with the times? The most successful CMOs have worked hard to have an established working relationship with CTO/CIOs. This leads to better MarTech selection, data management, and data democratization. Which translates into the competitive advantage of faster better decisions – High Velocity Data Marketing.

In today’s volatile markets this is difficult to get right but the potential rewards are great.

Join us for an in-depth look at how marketers can collaborate with tech to create adaptable and agile data systems competitive edge. We’ll discuss real-world cases of highly successful marketing-IT relationships and the resultant outcomes such as optimizing campaigns, pricing and product strategies. 

In this webinar, learn how to:

• Improve accessibility of Insights
• Test for adaptability and agility
• Handle new queries and data sources
• Foster a better marketing-IT relationship
• And much more!