Featured Speaker: Liz Miller, CMO Council
Marketers continue to boost budgets to drive social media campaigns, increase community visibility and ramp up analytics and listening programs. But one question won’t go away:
Are social investments paying off or are we just investing in Social #FAIL-ings?
For CMOs, social must reach beyond likes and moments of engagement. They want to see ongoing experiences that drive customer advocacy and loyalty, boost revenue, and increase the quality of customer insights that can arm sales, product development and service teams.
Register today and find out:
- What are the big ticket items on the CMO’s social wish list
- What are the top mandates facing today’s CMO's
- How senior marketing leaders are looking to social to help turn business outcomes from #FAIL to #FAB