In the last few years, social media has grown from being a promising (but eclectic) business concept to one of the fastest growing segments of the technology, media and marketing industries. Measuring the Return On Investment (ROI) for any organizational effort is a standard of doing business and in the end, determines how financial resources are allocated among competing urgencies. For many companies this includes their marketing efforts and more recently their social media marketing efforts.
This evening program provides insights into some of the latest multidisciplinary trends that are taking shape from the fields of technology, marketing, and analytics to provide a framework for how success with social media will be measured, including reflection on future possibilities. Panelists will provide an in depth analysis of technical advances as well as what models are being developed to provide clear answers for marketers in allocating their marketing budgets within this evolving media ecosystem.
Register online at http://www.regonline.com/Register/Checkin.aspx?EventID=895833