EVENT

Webcast

2021-06-23 11:00:00 2021-06-23 12:00:00 America/Los_Angeles Smart Email Gets Personal Advanced email analytics is taking the marketing game to a whole new level….are you in? CMO Council cmoteam@cmocouncil.org
JUN
23

Smart Email Gets Personal
Email Marketing Drives Insights to Higher Customer Engagement

June 23, 2021
11:00 AM Pacific Time / 2:00 PM Eastern Time

What is covered

Practically every marketer knows there’s a measurable lift from personalization efforts, yet email lags behind other marketing channels in this critical area. Email analytics has been so focused on deliverability, accessibility, automation and design that marketers don’t truly understand what happens after they hit “send.” Without knowing outcomes, it’s hard to iterate and personalize.

 

But all of this is about to change, thanks to advanced analytics making email a whole lot smarter. Soon, email marketers will go beyond opens and clicks and into improving email effectiveness and personalization, enriching customer profiles for segmentation and targeting, informing other channels about the most engaging content, and much more.

 

Join this webinar as the CMO Council and Litmus explore what leading marketers are doing to drive email engagement through technologies such as AI and machine learning. Discover how to identify best performing email campaigns, why they performed well, and what you can do with these valuable insights.