According to a study by the Chief Marketing Officer (CMO) Council, C-suite marketers have been mandated to boost the bottom line while also managing top line growth, all while lowering costs and boosting efficiencies. Customer revenue optimization has become the driving mandate for all executives across the C-Suite, leaving some to ask how and where areas of recurring revnue can be more easily and reliably managed.
Join the CMO Council and BPI Network as we explore this conversation around customer revenue optimization through more streamlined and technology focused recurring revenue models. We will be hearing from two leading experts in the space, Bob Harden, Software Director for Global Corporate Systems at Experian, the global leader in providing information, analytical tools and marketing services to help manage the risk and reward of commercial and financial decisions, and Jon Gettinger, Senior Vice President of Marketing at Aria Systems, the expert in cloud-based subscription billing.
Jon and Bob will be presenting their keynote discussion, Managing Recurring Revenue: New Solutions to Optimize Income without Stressing IT, which will include insights into how an industry leader like Experian has implemented new strategies and solutions to optimize their recurring revenue streams and subscriptions more effectively.