The QSP Summit, now in its 9th year, is one of major references of current marketing and management, as a place for reflection on relevant topics, new opportunities and challenges. Under “The Future Trends” theme, this edition plans to predict the Future Consumer, Retail Future, Brands Future, Future Cities, Health Future and Mind Future. It will also address current topics such as Big Data, Storytelling, Gamification and Motivating Employees. But the QSP Summit 2015 brings us much more: international case studies, thematic workshops, exhibition areas, Trends Forum, Out of the Box and several surprises. An intensive day of knowledge sharing, networking opportunities and discussion, QSP Summit is a unique event that brings together 1,000+ participants around great thinkers and references, in one of most renowned and vibrant marketing and management events in Europe.