The QSP Summit, now in its 8th year, is one of today's major marketing conferences, as a space for reflection on topics that are on the agenda for marketeers as they try to anticipate opportunities and find ways to solve new challenges. This edition is in line with this purpose. The "Multichannel Opportunity" will uncover what consumers really value and how to lead your products and services through the right channel at the right time.
Implementing a multichannel strategy requires the involvement of the entire organization. Which channels are suitable for your company and products? How do you approach a Multichannel strategy? Is your company prepared for an omnichannel evolution? How is the consumer of the present and the future? What is the future of physical stores and virtual stores? How do you maintain balance between global-local strategies? How do you manage both in the context of business needs and communication?
But QSP Summit 2014 brings us much more, including international case studies, thematic workshops, exhibition areas, the Retail Trends Forum, an intensive day of knowledge sharing, exclusive networking opportunities and discussion.
QSP Summit is a unique event that brings together over a thousand marketing leaders and innovators, in one of the most renowned marketing events in Europe.
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