EVENT

Advisory Board Meeting

2012-11-28 16:00:00 2012-11-28 17:00:00 Multi-City Advisory Board Meeting - African Market Momentum: Insights, Obstacles + Opportunities In partnership with videoconference providers Polycom, FVC and Kathea, this gathering will virtually connect board members and invited experts across the region through immersive telepresence Lagos - Nairobi - Johannesburg - Cape Town CMO Council cmoteam@cmocouncil.org
NOV
28

Multi-City Advisory Board Meeting - African Market Momentum: Insights, Obstacles + Opportunities

November 28, 2012
Lagos - Nairobi - Johannesburg - Cape Town

In partnership with videoconference providers Polycom, FVC and Kathea, this gathering will virtually connect board members and invited experts across the region through immersive telepresence facilities in Lagos, Nairobi, Johannesburg and Cape Town. These facilities are comfortable, high definition meeting rooms designed to make the technology disappear and the meeting experience as natural as possible. Each location will feature dual displays so that participants in all four locations will be able to see each other on large screens and have full content sharing capabilities.

 

Time:                      1:00pm – 4:00pm Lagos (WAT)
                                2:00pm – 5:00pm South Africa (SAST)
                                3:00pm – 6:00pm Nairobi (EAT)

Locations:              Stallion Vision (can host 10 to 12)
                                270A, Ajose Adeogun St
                                Victoria Island, Lagos, Nigeria

                                FVC (can host 8 to 10)
                                13th Floor, Landmark
                                Argwings Kodhek Rd (opposite Nairobi Hospital)
                                Hurlingham, Nairobi, Kenya

                                Kathea House (can host 34 to 38)
                                45 Wessel Rd
                                Rivonia, 2128
                                Johannesburg, South Africa

                                Kathea (can host 20 to 24)
                                Block F, Ground Floor
                                The Boulevard Office Park, Searle St
                                Cape Town 8000, South Africa

 

Topic Areas: Subject matter experts, board members and guests will present views and opinions on:

 

  • Outlook and opportunity in West, East and Southern African markets
  • Challenges and complexities across Sub-Saharan Africa – trusted partnerships, localization requirements, infrastructure, tariffs, government controls, bureaucracy, corruption, training, cultural diversity, marketing and media effectiveness, customer data, etc.
  • Go-to-market experiences and best practices – market entry strategies, product and pricing requirements, distribution sell-in, branding campaign innovations, brand failures and success stories