Partner Event
2012-10-24 16:00:00 2012-10-24 17:00:00 Monthly Meeting - Transforming Lead Management: How the New Buyer is Killing Your Funnel Today’s empowered, “consumerized”, B2B buyer is subverting traditional marketing and sales practices and leaving sales productivity in the dust. Santa Clara, California CMO Council cmoteam@cmocouncil.org
Today’s empowered, “consumerized”, B2B buyer is subverting traditional marketing and sales practices and leaving sales productivity in the dust. Kathleen Schaub, Vice President with IDC's CMO Advisory Practice will share IDC’s innovative and practical Customer Creation Framework along with new research on buyer behavior, pipeline conversion rates, social marketing, and sales and marketing practices. She will provide practical guidance on how B2B companies can transform their marketing and sales enablement practices to the reality of how customers buy today and prepare for tomorrow.
