Partner Event
2012-08-22 16:00:00 2012-08-22 17:00:00 Monthly Meeting - Lessons from HP's Influencer Advisory Board: Building a Board of Trusted, Credible Global Advisors How do you gain insights into future trends and devise strategies to reach key customer segments for your business? How do you ensure you’re hitting the right chord when talking to your custo EMC Santa Clara - 2831 Mission College Blvd CMO Council cmoteam@cmocouncil.org
Time: 5:30pm - 8:00pm
How do you gain insights into future trends and devise strategies to reach key customer segments for your business? How do you ensure you’re hitting the right chord when talking to your customers? Often times the most valuable, and honest, feedback comes from your customers after a product is already in market. In this session, Melissa Zieger, Director of Influencer and Media Relations at HP, will discuss the genesis and success of HP’s Global Influencer Advisory Board, a group of global tastemakers and thought leaders that tests future product and marketing direction, offers insights into what’s next and debates customer and segment needs. In this session, you will learn how to select the right influencers, manage confidentiality issues, establish a collaborative environment and how, long-term, it can build brand advocacy.
