The MMA's 2014 Singapore Forum is being developed to inspire and educate brand marketers by showcasing the innovative work and industry leading initiatives that MMA members are driving.
Nothing brings you closer to the consumer than mobile. And nothing brings you closer to understanding how to influence mobile moments like the MMA’s Singapore Forum. By breaking this conversation down to mobile’s role within the path to purchase, this year’s Singapore Forum offers attendees learning, insight and inspiration to do more in mobile.
Mobile provides pure synchronicity by engaging consumers at every step of the path to purchase. MMA initiatives and committee members are focused on bringing this enlightenment to the brands and helping CMO’s become the chief drivers of innovation within their companies.
Over the course of the day the 2014 Forum sessions will address:
Awareness: mobile advertising, mobile as a response mechanism, search, SoLoMo, big data targeting and measuring conversion
Consideration: promotion, engagement through apps or mobile web sites, coupons and incentives, permission based mobile marketing
Purchase & re-purchase: payments, wallets, cross sell and upsell
Service: mobile used to facilitate customer service post purchase
Loyalty: mobile in loyalty and CRM programmes