EVENT

With the advancement of mobile technology and smart phones, qualitative and quantitative data collection processes can now be seamlessly integrated into mobile devices, making it easier for researchers to engage participants and more fun for participants to respond to research. The international conference on Market Research in the Mobile World (Twitter #mobileMR) will be held on the 2 & 3 December 2010 in Berlin. This highly interactive event will bring together top researchers and practitioners to discuss new challenges and opportunities of leveraging mobile devices as a new way for collecting data and capturing real-time insights.