EVENT

The CMO Council’s Marketing Performance Measurement (MPM) Forum Series made its European debut in London at host T-Mobile’s headquarters in front of more than 50 senior marketers representing BT, Computer Associates, Computer Center, Cognos, Sungard, Veritas and a host of other notable technology brands. Professor Malcolm McDonald kicked off the program with a provocative keynote that set the stage for keen MPM insights of panelists from top EMEA brands like Microsoft, BEA Systems, Cybertrust, Computer Associates, Veritas and Business Objects U.K. After lunch, CEOs from Freeplay Energy Group, Mobileaware and Sasken provided compelling assessments of MPM’s value as viewed from the boardroom. Executive Director for the CMO Council, Donovan Neale-May shared preliminary findings of the Measures & Metrics survey, recently conducted in Europe, with more than 150 respondents.