EVENT

Partner Event

2011-11-14 16:00:00 2011-11-14 17:00:00 Loyalty World 2011 Now in its 9th year, Loyalty World is a unique conference designed to assist marketing execs from the world’s leading brands in understanding all the elements that go into designing a success Grange St. Paul's, London, UK CMO Council cmoteam@cmocouncil.org
NOV
14

Loyalty World 2011

November 14, 2011 - November 17, 2011
Grange St. Paul's, London, UK

Now in its 9th year, Loyalty World is a unique conference designed to assist marketing execs from the world’s leading brands in understanding all the elements that go into designing a successful loyalty strategy. It's about understanding what loyalty actually means and the complex relationships and solutions that businesses need to put in place.

Key speakers include:

 

  • Sir Terry Leahy, former CEO, Tesco
  • Martha Rogers, Co-Founder, Peppers & Rogers Group
  • Jenn Lim, CEO & Chief Happiness Officer, Delivering Happiness; Consultant, Zappos inc
  • Willie Walsh, CEO, International Airlines Group
  • Stephen Haines, MD UK, Facebook
  • Richard Baker, Chairman, Group Aeroplan Europe, DFS, Virgin Active, Former CEO, Alliance Boots
  • John Gillan, Industry Head, Retail, Google
  • Manaaz Akhtar, Head of Marketing, Subway
  • Gavin Meggs, Strategic Insight Director, Sky IQ
  • Shiv Singh, Head of Digital, PepsiCo
  • Peter Crayfourd, Group Head of CustomerLifecycle Strategy, Orange
  • Jennifer Alspach, Head of Card Strategy & Planning, RBS

 

At Loyalty World 2011 you will learn how to:

 

  • Uncover the secrets to building loyalty in the transparent age
  • Create a truly customer centric organisation
  • Define profitable behaviour and identify your most valuable customer
  • Maximise the opportunities Mobile-Social presents for customer engagement
  • Move from a ‘reward programme’ to a ‘recognition programme’