Guest Speaker: CHARLENE LI, Partner & Founder - The Altimeter Group
The excitement around social media often centers on the technologies — Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships. We’ll be looking at the art — and the science — of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
CMO Council members get discounted partner pricing for this event - only $40/person.