2020-11-10 10:00:00 2020-11-10 11:00:00 America/Los_Angeles How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline. CMO Council cmoteam@cmocouncil.org

How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI

November 10, 2020
10:00 AM Pacific Time
In Partnership with: Conversica


What is covered:
In today's economic climate with workforce and budget reductions, CMOs have to work smarter to drive greater efficiency and accelerate revenue growth. As you build your technology budget for 2021, it’s time to consider how intelligent virtual assistants can help alleviate the stress on your workforce and budget while finding more sales-ready leads and generating more pipeline than ever before.

Key discussion points include:

  • How Intelligent Automation has migrated from automating back-office processes to augmenting front-office teams like Sales, Marketing, and Customer Success for rapid growth.
  • Challenges revenue-obsessed teams face and how to use technology to overcome them.
  • ROI proof points and real examples of how Intelligent Virtual Assistants have increased pipeline and revenue for enterprise organizations.


Sally Lopez, Senior Director of Marketing Programs and Operations, CMO Council

Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.

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Rashmi Vittal, Chief Marketing Officer, Conversica

Rashmi Vittal brings to Conversica extensive experience in building marketing strategies and teams for both start-ups and large enterprises. Prior to joining Conversica, Rashmi led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, where she was responsible for the go-to-market strategy, product marketing, digital, content, communications and field marketing strategy. Rashmi has held various marketing leadership positions at IBM, Oracle and Neustar. Rashmi holds a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.

Connect with Rashmi on LinkedIn