EVENT

Webcast

2018-04-18 10:00:00 2018-04-18 11:00:00 America/Los_Angeles Gaining Traction With Every Digital Interaction Join us as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements.  CMO Council cmoteam@cmocouncil.org
APR
18

Gaining Traction With Every Digital Interaction
Identifying Operational Efficiencies That Impact Customer Experiences

April 18, 2018
10:00 AM Pacific Time / 1:00 PM Eastern Time
In Partnership with: Sendwithus

BACK TO EVENTS

Join the CMO Council and SendWithUs as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements. The upcoming live webcast, “Gaining Traction With Every Digital Interaction” will feature an executive roundtable discussing key issues facing brands as they delve into individualized interactions with the intention of driving improved profitability and longevity of customer relationships. Among the topics to be discussed and debated:

  • The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact
  • Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoints
  • Strategies for advanced segmentation and precision personalization across each communication
  • Unification and increased collaboration across diverse organizational ecosystems to align brand experiences and calls to action in all communications and engagements
  • Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data