EVENT

EXPLORE! is the event for senior marketers who seek to leverage intelligence and content to create richer face-to-face marketing experiences that maximize event investment.    
 
EXPLORE! will bring together senior marketers and major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges and work groups to bring events into the new era of data-driven marketing while retaining the value created from experiential and face-to-face engagements. 
 
EXPLORE! is a highly focused, one-day symposium that will enable participants to:

• Discover the key findings of the CMO Council's "Customer Attainment From Event Engagement" study

• Investigate key trends in customer attainment at face-to-face events and the tools and technologies that are reshaping the event marketing landscape

• Dig into best practices in exhibit and event marketing design, execution and measurement

• Examine case studies from brand leaders that have developed event marketing engagement strategies that tie exhibit and event marketing investment to reliable, relatable data on customer activation

Sessions at EXPLORE! and discussions of study findings will be organized into three tracks for greatest impact:

1. Pre-Show—Includes all strategic planning, event/exhibit design, messaging, data-capture methodologies, budgeting and coordination with sales and other marketing campaign elements

2. At Show—Includes all elements of implementation and management of properties, product and personnel, along with the elimination of unplanned and counterproductive surprises

3. Post-Show—Includes all elements of measurement, data analysis, along with budgetary and event marketing reviews.    

CMO Council members will receive a discounted registration rate of $195—a discount of $500 off the regular rate! Register today and include discount code: CMOEB13.