EVENT

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Download MENA Advisory Board Meeting Agenda >>

Increasingly, we are seeing pressures on brands, particularly those doing business in emerging markets, to be cause-committed, truthful, authentic, community engaged, and morally and culturally aligned with how they can help the planet and society as a whole. Corporate behavior and social commitment resonate with the consumer whose voice and influence has been amplified and multiplied many times over through social media, web connectivity and mobile channels.

In a new thought leadership initiative dubbed Make a Stand as an Ethical Brand, The CMO Council plans to source insight and content from a variety of academic and government resources, subject matter experts and brand leaders in the Middle East and North Africa to identify best practices, understand issues and challenges, and assess progress and potential for ethical branding in the region.

To kick off this campaign, we will have an Ethical Brand Forum in Dubai on Tuesday, September 17^th linked to the screening of The Naked Brand, a documentary film on the future of advertising written, produced and directed by ad industry “change agent” Jeff Rosenblum. The event will be hosted at the Meydan IMAX Theatre located on the premises of the Meydan Hotel in Dubai (overlooking the Meydan Racecourse). The afternoon and evening program will include a CMO Council MENA Advisory Board Meeting, film screening, discussion panel and reception. Invitees include marketers, business leaders, media representatives, agency principals, academics, students, NGOs and government officials.

Forum participants will explore the growing imperative to develop and maintain ethical brands in an age of consumer-driven transparency, accountability and responsibility. 

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