EVENT

Partner Event

2010-01-27 16:00:00 2010-01-27 17:00:00 Email marketing excellence - practical strategies to maximize effectiveness and ROI The Century Club, London CMO Council cmoteam@cmocouncil.org
JAN
27

Email marketing excellence - practical strategies to maximize effectiveness and ROI

January 27, 2010
The Century Club, London

Nearly 80 per cent of B2B marketers describe email as 'critical' or 'very important' to their job however it's getting harder and harder to break through the inbox barrier. So how can you make your emails stand-out from the crowd?  Are there new techniques to increase your open and click through rates?  Can you use your data in a smarter way? Attend this seminar and learn:
•    How to get the content and creative right to ensure you maximize open and click through rates.
•    How to analyze the success of your campaigns so you can demonstrate this to senior management.
•    How to effectively segment your data for more targeted campaigns.
•    From real-life case studies so you can find out the latest ideas and techniques.