Partner Event
2012-06-14 16:00:00 2012-06-14 17:00:00 E-Marketing Roundtable: How to Manage Your Brand While Driving Multi-Touch Campaigns into the Channel Marketers are tasked with managing brands and content across multiple business units and geographies, capturing valuable information from an ever-increasing variety of sources. Many organizat Bay Cafe @ Palo Alto Golf Course - 1875 Embarcadero Road, Palo Alto CMO Council cmoteam@cmocouncil.org
Time: 6:00pm - 7:00pm
Marketers are tasked with managing brands and content across multiple business units and geographies, capturing valuable information from an ever-increasing variety of sources. Many organizations continue to stifle efficiency and creativity by failing to leverage content creation, while wasting money on unproductive marketing asset production and process management. Research shows Best-in-Class marketing organizations are far more likely to leverage content and associated technologies to speed time to market and increase the function’s contribution to sales forecasted pipeline. Come hear a real life example of how to manage and deliver scalable multi-channel, multi-touch campaigns into your global regions.
