EVENT

The CMO Council's annual summit, which took place October 7-8 at the scenic Monterey Plaza Hotel & Spa, was an unqualified success.  Many of the over 200 technology CMO's and marketing VP's that attended commented on the fact that this was the only event where they met their peers in an environment designed to stimulate engaging conversations, laying the groundwork for business partnerships and alliances that significantly affected their organizations far beyond the two day event. Attendees gathered and participated in m ore than 9 breakaway invention sessions to generate intellectual capital beginning with interactive panel discussions led by top marketing executives from companies like Adobe, Alcatel, Ameritrade, BearingPoint, Biz360, Checkpoint, Cognos, Documentum, Doubleclick, EDS, EMC, Google, Hitachi , HP, Interwoven, Juniper Networks, Logitech, Oracle, Qualcomm, Seagate, Symantec, Tektronix, Unica, WebTrends, Wyse, and Yahoo!, among others. Keynote presentations from such luminaries as Intuit Chairman Bill Campbell, Handspring Founder Donna Dubinsky, Netscape Veteran Mike Homer, Google VP Jonathan Rosenberg, Marketing Guru David Aaker, Samsung VP Peter Weedfald, Trendsetter Founder Michael Tchong and McKinsey Partner Girish Nair challenged summit attendees to come up with strategic innovations to participate more in setting the agenda within their organizations.