The new era of digital, social and mobile, has given rise to a new breed of consumer. More than ever before the customer has found their voice and they are using it! With the direction of our CMO Community we have identified the key game changers that have come into play and will flip the traditional Marketing role on its head.
From Big Data, the biggest game changing opportunity since the internet went mainstream, to Mobile, predicted to be 2015's biggest game changer with smartphone penetration hitting record levels in the UK alone, to Social Media which influences 93% of shoppers buying decisions, add Advertising, Personalization, Brand Loyalty, Automation, Data Security and CRM to the mix and you have a major CMO Headache!
The CMO Event aims to facilitate discussions with Europe’s leading marketing executives, around these key game changers and address how companies can adopt and implement the latest trends and technologies to constantly connect and engage with their customers.
CMO Council members: Register with exclusive discount code CMOCouncil10 to get 10% off!