Marketing Indaba is the introductory annual event dedicated to the marketing industry in South Africa. The event aims to provide the biggest B2B platform for leading companies to showcase their latest tools and products, build brand market and develop business expansion opportunities across the African market.
Jeremy Swart, IBM's Sales Leader for Enterprise Marketing Management Solutions, South and Sub-Saharan Africa will be moderating a CMO Council Panel Discussion on Thursday, May 19th (10:40am - 11:20am). The topic will be Transform to Better Perform: Driving Business Performance Through the Science of Smarter Marketing and will feature CMO Council Africa Advisory Board members Kathryn Sakalis, Marketing Director for the Foschini Group, and Nandi Scorer, Head of Group Marketing for Sanlam. The panel will examine the growing imperative faced by senior marketers to transform the processes, strategies and platforms that enable marketing performance as they look for more efficient and measurable ways to engage audiences and leverage digital media channels.