The CMO Council is hosting an exclusive Elite Retreat for a select group of 20 senior marketers in Sydney on Monday morning, July 21st. This invitation-only gathering is being held in conjunction with Adobe Digital Marketing Symposium 2014, APAC’s premier digital marketing event. The invitation includes:
• A seat at the CMO Council Breakfast Roundtable (Monday morning, July 21st)
• A complimentary pass to attend Adobe Symposium 2014 on the following day (Tuesday, July 22nd)
Primary discussion topics at the breakfast session will include:
• Maximize How You Individualize: Map the Operational Gap in Customer Insight and Experience: This conversation will focus on how the rise of the digital consumer has challenged marketers to align their people, processes and platforms to deliver optimized customer experiences in order to create positive relationships and build loyalty.
• Digital Marketing Readiness and Disruptions: In light of the rapidly evolving nature of digital marketing and the resulting struggle for many marketers to integrate digital components in a way that is efficient, effective and measurable, this discussion will bring to light some of today’s key obstacles and highlight best practices across the region while considering the business case for digital marketing investments.