EVENT

Dallas, TX Dinner Dialogue

2025-04-09 18:30:00 2025-04-09 19:30:00 America/Chicago CMO Council Dallas Dinner Dialogue: Assess Where You Need to Progress in the Intelligence-Powered, Marketing Technology Era 300 Reunion Blvd E CMO Council cmoteam@cmocouncil.org
APR
9

CMO Council Dallas Dinner Dialogue: Assess Where You Need to Progress in the Intelligence-Powered, Marketing Technology Era

April 9, 2025
Crown Block at Reunion Tower
300 Reunion Blvd E
6:30 PM Central Time

Generative AI represents a new era in computing that promises to transform not only marketing as a discipline, but also the role of the CMO itself. In this Intelligence-Powered Era of Marketing, the Modern CMO must lead a profound shift—driving profitable growth through advanced AI and data-driven strategies. However, many CMOs are finding it difficult to meet these rising expectations.

The emerging Intelligence-Powered Marketing Era is changing how organizations view the role of the “chief market officer” and growth leader. CMOs now find themselves at a crossroads, where success is measured less by brand stewardship—and more by their ability to drive profitable growth. According to research by the CMO Council, over half of marketing leaders (54%) are now expected to deliver on revenue growth, with a similar percentage (51%) being held accountable for operational efficiencies.

Marketing today has a mandate to engage a connected consumer. This connected consumer is always on, always filtering, sharing, shopping—and ignoring typical marketing. But marketers are approaching the challenges of this connected consumer with disconnected organizations and disconnected tech stacks.

The CMO Council, and our partners at Zeta Global, will be hosting our Assess Where You Need to Progress dinner gathering in Dallas, TX on April 9th bringing together leading marketing executives for an intimate and interactive group discussion. During the dinner we will explore how:

  • The CMO role is in transition. The CMO position has evolved from a focus on branding to a metrics-driven, revenue-oriented role. CMOs must adapt to these new expectations or risk becoming obsolete.
  • Marketers are dealing with an intelligence gap. Despite an abundance of data, many marketers struggle to derive actionable insights and demonstrate ROI. Closing this intelligence gap is crucial for marketing success.
  • AI is a game-changer. Generative AI and advanced analytics are set to transform marketing operations, enabling more personalized experiences and data-driven decision-making.
  • You need more than an upgrade. Success in the new martech era requires more than just new tools. It demands a reimagining of the entire marketing technology ecosystem, focusing on data integration and intelligence.

Seating is limited so Register Today to reserve your participation.