Partner Event
2012-11-18 00:00:00 2012-11-18 01:00:00 CMO Conference 2012: Is Vietnam's Brand Distinct or Extinct? Nowadays, Vietnamese entrepreneurs have just started to realise the importance of building brand differentiation, as Vietnam's FMCG market has been led by international giants such as Unilever Vietnam CMO Council cmoteam@cmocouncil.orgNowadays, Vietnamese entrepreneurs have just started to realise the importance of building brand differentiation, as Vietnam's FMCG market has been led by international giants such as Unilever, P&G, and Coca-Cola ever since the '90s. However, we have witnessed in recent years some interesting races between energy drink Number 1 versus Redbull and G7 versus Nescafe or X-men who had confidentally stepped into the personal care category to compete with Romano, Unilever and P&G. The key success of these
brands lies in brand differentiation: Vietnam's brands must build their own differentiation strategy since it is the vital point in building brand position in consumer's mindset.
