EVENT

CMO Council Event

2014-12-10 09:00:00 2014-12-10 10:00:00 CMO BUZZWORD BINGO: Demystifying The Biggest Hype-Tastic Phrases of 2014 Webcast (Click 'more information' to Register) CMO Council cmoteam@cmocouncil.org
DEC
10

CMO BUZZWORD BINGO: Demystifying The Biggest Hype-Tastic Phrases of 2014

December 10, 2014
Webcast (Click 'more information' to Register)
9:00 AM

Everyone…it’s time to play Buzzword Bingo! Join the CMO Council as we delve into the biggest buzzwords that terrorized brands and marketers throughout 2014…and we predict what the big buzzwords will be that we will try to outrun in 2015. If we were still hung up on buzzwords from 2013, we would be obsessing over gamification and multi-channel…but that’s all SO 2013.

 

Now we are dealing with BIG DATA, personalization, and omni-channel experiences. Tomorrow we will obsess over the Internet of EVERYTHING. So, what is the reality behind these big issues? How much of it is hype and how much is really being applied in winning strategies? Where have leading brands learned to steer clear of the hype and maximize opportunity?

 

While we have a couple buzzwords in mind, we want to hear from you, so register for the webcast and be sure to tweet out the biggest, buzziest catchall phrase that you have been grappling with this year. Hit up Twitter with #CMOBuzzBingo and we will try and cover as many as we can during our time together.

 

Speakers:
Liz Miller, SVP, Marketing, CMO Council
Martyn Etherington, CMO, Mitel
Tracy Cioffi, VP, Marketing, Merchandising, Digital & Service, See's Candies