The 360-degree view of your customer has become something of a marketing unicorn—that thing you know is worth chasing for better customer engagement, retention and acquisition but feels impossible to find in today’s climate of slow corporate change and legacy infrastructures. In the past, we could afford to put off the hunt, saying that perfection was costly and that sales goals don’t wait for magical creatures. In today’s age of the customer, the opportunity to place corporate before customer or product before personalization is a thing of the past.
As the CMO Council continued the ongoing dialogue around customer engagement and the search for the single point of customer truth, we gathered peers for a one-hour interactive webcast to debate and discuss:
- Transitioning the conversation from if we can build a better 360-degree customer view, to how we start the journey and begin organizing the construct
- The role played by new technologies and channels, including a case study on how interactive personalized videos are shaping more impactful engagements
We were joined by Forbes Insights writer and researcher, Lynda Brendish, along with Pitney Bowes Unicorn Catcher and Customer Engagement Lead Liz Roche, shared primary research and insights from the Forbes Insights report, “Engagement in the Age of the Customer.”
There is no single silver bullet to drive consistent customer engagement, but the strategies and technologies discussed in the webcast will set the stage for greater marketing success and will provide a glimpse of that magical unicorn. Thanks to our partners at Pitney Bowes, attendees also received a complimentary copy of the Forbes Insights report.
- Liz Miller, CMO Council Moderator
- Lynda Brendish, Forbes Contributor
- Liz Roche, Director of Product Marketing and Customer Engagement Solutions, Pitney Bowes
- Kristin Rahn, Product Manager for Predictive Analytics, Pitney Bowes