EVENT

Continuing the Secure the Trust of Your Brand initiative, the CMO Council, along with Envision Telephony, Inc. hosted an audio web conference dedicated to safeguarding customer contact center data. The webcast evaluated the risks and repercussions that marketers face within call centers and provide best practices on how to protect and secure brand identity in the face of potential breeches and threats. We brought together leading brand strategists and customer relationship officers for discussions on ways to mitigate the risks of brand compromise, identity theft and privacy breaches in contact center operations worldwide. Panelists representing retail, health care, financial services and travel explored best practices and solutions for safeguarding confidential data and recovering from security failures, compromises and internal leakage.