CMO Council Event
When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the
CMO Council Event
According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value
CMO Council Event
In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward.