EVENT

In this new age, sustainability is an economic issue, opportunity and imperative. It drives shared prosperity and offers responsible brands a clear competitive advantage for brand reinvigoration and reinvention'; this is the key take out from the upcoming Brands and Branding for Good Conference taking place on the 13th and 14th October at the Hilton Hotel in Johannesburg. This issue is high on the agenda of CMOs around the world and one of the reasons for the success of the CMO Council's Pause to Support a Cause campaign, it's also the reason that the CMO Council is endorsing the Brands and Branding for Good conference and we'd like to encourage our members to attend and participate in this forum.